HOC
Designed by Anupol Yooyuen

Hoc has received the Design Excellence Award 2023. Our designers visited the region and collaborated with the Chaipattana Foundation, which allowed us to get to know the Tor-Kok villagers in Surin province and gave us the chance to create “Kok” traditional thai materials.

It is created in partnership with Thai couches, offering fresh ideas on material development, along with the expertise of Thai villages and the furniture industry, to tell fresh tales that improve compositions with other materials and pave the way for a future career, earn money, advance local knowledge and lessen the movement of workers from rural to urban locations.

This time, there is a community of farmers and seed developers among the producers of hand-woven reed mats. And dyeing reed mats designers and the community are learning together in this project. Knowledge sharing is expected. Additionally, the manufacturing industry will be proud of the product once it is made available. This will also foster unity.